Board & Advisory Candidacy

Board-Focused Commercial Executive

$830M Revenue/$125M EBITDA/4x Enterprise Growth

CCO & VP Sales (3x) — Building Technology, Industrial Safety & Manufacturing. Public and private-equity backed. 20+ years turning commercial strategy into disciplined, measurable execution.

Portrait of Peter A. Redfern

$0M

Revenue responsibility

Johnson Controls global enterprise accounts

$0M

EBITDA delivered

On an $830M enterprise book

0+

Largest team led

Canadian fire & security integration

0+

Years of leadership

P&L and commercial accountability

Board Relevance

"A commercial advisory or non-executive mandate calls for a director who has carried full accountability for revenue, margin and forecast delivery — not simply observed it. Peter's record of scaling an enterprise account portfolio more than fourfold to deliver $125M of EBITDA on an $830M book gives him direct, operating-level insight into the growth, risk and execution questions a board is charged with overseeing."

Track Record

Four Proof Points

Commercial Transformation — SureWerx

155-person

commercial organization redesigned

Led the shift from a distributor-centric model to an end-user-focused commercial engine as SVP Sales, reporting to the COO of a PE-backed industrial safety and tools manufacturer (~500 employees).

Boardroom relevance: Guides transformation and go-to-market redesign programs.

Margin & Growth Discipline — Ansell

10%

more margin dollars than the company's best year ever

As VP Industrial Sales North America, directed a $510M P&L across 125 people. Designed a 6-point growth plan; delivered 101% of FY23 revenue, 104% of contribution margin and 101% of budgeted EBITA despite supply shortages, after lifting FY22 margin 10% above the prior record year.

Boardroom relevance: Stress-tests growth plans, pricing and commercial forecasts.

Enterprise Account Scale — Johnson Controls

4x growth

$188M to $827M in 5 years

As VP Global Enterprise Accounts, grew JCI's top 60 strategic accounts from $188M to $827M (18% organic CAGR plus M&A), delivering $125M EBITDA, while growing the team from 18 to 52 employees (189%) and meeting budgeted growth targets 5 years running.

Boardroom relevance: Evaluates commercial leadership pipelines and succession depth; sustains growth at scale.

Resilience Through Disruption — Canadian Integration

15% growth

through a 25% market decline

Integrated three Canadian fire & security businesses (SimplexGrinnell, Advanced Integration, Tyco Integrated Security) into one $420M commercial structure, then led 250+ people to $260M+ in new annual volume, earning the Tyco CEO Excellence Award for Results during extreme market decline and organizational change.

Boardroom relevance: Supports resilience planning and change oversight under pressure.

Boardroom Fit

Boardroom Contribution Matrix

Weighted advisory value areas, shown for emphasis rather than as literal measures of performance.

Commercial & Revenue Growth Strategy

25%

4x enterprise account growth; $510M P&L to target

Business Transformation & M&A

20%

SureWerx model shift; 3-business Canadian integration

Governance & Board Engagement

20%

Sustained CEO/C-suite/board engagement, CCO service

Financial Stewardship & Risk

15%

5 consecutive on-budget years on $830M portfolio

Talent & Succession Oversight

10%

Team grown 189% (18 → 52 employees)

ESG & Stakeholder Responsibility

10%

Corporate ESG/responsibility competency

Career

Career Timeline

  1. 2025

    Chief Commercial Officer

    Meteor Education

  2. 2023–2025

    SVP Sales

    SureWerx

  3. 2021–2023

    VP Industrial Sales NA

    Ansell

  4. 2017–2021

    Director → VP Global Enterprise Accounts

    Johnson Controls

  5. 2014–2016

    Commercial Sales Leader

    Tyco Integrated Fire & Security Canada

  6. 2001–2014

    Progressive sales & P&L roles (DGM, GSM, NSM)

    Tyco / Johnson Controls, Canada & US

  7. 1993–2001

    Sales & management roles

    Honeywell, London Life

Education & Credentials

  • Executive MBAUniversity of South Florida
  • BBA, Finance & MarketingUniversity of New Brunswick
  • QSSP CertificationOSHA 30-Hour General Industry Safety & Health

Governance

Sustained engagement with CEOs, C-suite and Boards of Directors, including service as Chief Commercial Officer; member of Johnson Controls' global sales leadership team and Tyco Canada's national leadership team. No prior external directorships — positioning for first independent board seat.

Contact

Peter A. Redfern is pursuing independent board and advisory opportunities in building technology, industrial safety, and manufacturing.

Location

Tarpon Springs, FL

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